The Health Care System Of The United States - 891 Words

Health care has become a large part of modern society because the methods societies use to pay for health care affect both the providers and consumers of health care resources. Health care financing is especially important as it often restrict citizen access to health care (Cauchi, 2015).In most, modern first world countries, the government is responsible for paying for health care. However, this is not the case in the United States. In the U.S., the health care system is a unique and partially market-based (Seshamani, 2008). A market-based systems, care is delivered by private organizations and individuals. In a true market-based system, every level of health care is subject to some competition. Market-based systems can be highly complicated as there are many different payers, providers, and consumers must choose which ones serve their individual needs (Seshamani, 2008). The complexity of financing in the United States’ is due to its base in a market-based system. An American citizen might employ both private and public resources to purchase health care services through a number of programs and plans. The payment options for health care services are also numerous. If a patient is capable, they may pay for some or all of the care themselves. Another more common option is for the indirect payment of a large portion of the care paid for by insurance or managed care plans (Shi Singh, 2004). These financing mechanisms are referred to as health insurance. Insurance is aShow MoreRelatedThe Health Care System Of The United States857 Words   |  4 Pages 1.) Briefly describe the US Health Care system. Identify the people, professionals and organizations that have something to say about how health care is delivered -- and paid for -- in the US. The Health Care System in the United States is provided by many organizations. The Healthcare facilities are largely owned by private sector businesses. A large part of community hospitals are non-profit and government owned, and only a small percent is for profit. The non-profit hospitals include 60 toRead MoreThe Health Care System Of The United States1218 Words   |  5 PagesCurrently, The United States sits as the thirty-sixth best nation at delivering effective healthcare, and yet the US does so at over $8,200 per capita, more than two and half times the OECD average. This creates and incredibly paradoxical circumstance where â€Å"the most powerful, most innovative, and richest country [on] the plant† delivers on average one of the worst healthcare results among developed countries (Reid 28). Several countries including Canada, England, the Netherlands, France, and GermanyRead MoreUnited States Health Care System1086 Words   |  5 PagesThe U.S health care system, in 2012, cost around 2.6 trillion dollars and is expected to rise to about 4.8 trillion dollars in 2021, if nothing is done to repair the issue. To further illustrate, America is the only wealthy and industrialized country in the world to not have universal health care. Yet, many still believe that the United States may become a communist nation if health care is provided to all. They still believe that it will perhaps send it into an economical crisis. However, theRead MoreThe United States Health Care System1190 Words   |  5 PagesHealth care in the United States has evolved throughout the years. This evolution has lead to groundbreaking findings and understand, benefiting to not only America, but other countries. However, along with all of the great achievements, there comes some consequences, social issues. The United States health care system comes with social issues that includes inequality, cost, and health insurance. Major social inequalities that have a major effect on how a person is treated are their social classRead MoreThe United States Health Care System817 Words   |  4 PagesThe United States Health Care System has undergone some drastic changes over the past few years. It is almost unrecognizable when we try to compare and contrast the growth and evolution; with physicians with no formal standard requirements such as licensing or even training to now being one of the hardest programs to enter. From private house being used as hospital settings with no type of formal reimbursement or insurance; to having hospitals now so luxurious, that they can be mistaking as fiveRead MoreThe Health Care System Of The United States Essay792 Words   |  4 PagesThe rapidly growing baby boomer patient population is reshaping caregiving in the United States. The medical community is grappling with the many changes designed to manage the increased demand, such as how providers receive payments and deli ver services. As American care providers navigate the baby boomer patient era, talent demand is increasing and shifting from hospitals to long-term facilities. The Rapid Senior Patient Population Expansion Caregiving institutions are bracing for an influx ofRead MoreThe United States Health Care System1369 Words   |  6 Pagesplans for the United States health care system. The United States health care system has been in need of adjustment for years, with prices being paid over double per capita compared to other countries. While they have some similar views on current issues, there are drastic differences in the candidates’ ideas for change. To begin, Bernie Sanders, a Democratic candidate, believes that health care in the United States is a human right regardless of a person’s income. Universal health care is a foundationRead MoreThe United States Health Care System1467 Words   |  6 PagesHealth System Development Introduction The United States health care system is one that gets considered to give proper medical attention in the region. It is a system that developed through initiatives presented by the private sectors which give an enormous amount of funds. In comparison with other countries in the world; it is the United States that spends more money on health care when calculated per person (Thomas, 2016). The literature indicates that its percentage has a larger margin close toRead MoreThe United States Health Care System1449 Words   |  6 PagesThe United States health care system is the most expensive in the world. It spends more than 16% of its gross domestic product (GDP) on health care, (the highest per person in the world), but ranks behind most countries on many measures of health outcomes, quality, and efficiency. In 2012, over 47 million people were un-insured and millions were under-insured⠁ ´. The cost of health care is rising at least twice as fast as the rate of economic growth. Maj or companies are passing more of the cost ofRead MoreThe Health Care System Of The United States857 Words   |  4 Pagesintroduction of the Affordable Care Act â€Å"Obama Care† made the Health Care System in the United States better or worse? Please provide evidence, statistics, information, argument to support your answer. In your answer, please address the following issues in the Health Care System of the United States: 1. The Quality of health care 2. The Access to health care 3. The affordability of health care Affordable Health Care Act Affordable Health care has been an ongoing issue

A Seminar Essay - Socratic Seminar - 1949 Words

Socratic Seminar Essay There has been a drastic change in the way we perceive the world and this can alter the way we see each other. We tend to jump onto a bandwagon because it seems easiest or because of one personal scenario. This is one of the main causes for prejudice and injustice. How a person reacts to being oppressed may bring out another side of them, but this side is their true self. This reaction speaks of his or her morals, ethics, and values. To these people, all the perpetrators appear the same, but it is known that while some may easily go along with it, some may choose to stand above it all. The concepts referenced to earlier will be soon elaborated on in further analysis as this essay goes on. It is human nature to assume certain ideas about certain people and it is also human nature to love and trust wholeheartedly. These two aspects of our species collide when the terms â€Å"prejudice† and â€Å"injustice† are involved. If one person had a certain r elationship with someone different than themselves in some way, they will most likely come in contact with someone who they feel the need to share this event with. This person will most likely be trusted and respected by the storyteller and listen to/believe everything they say. This is lead to rumors and soon becoming a prejudice because there might be multiple acting this certain way. Although it does very frequently, this should not lead people to jump to conclusions about a general group. This soon leads toShow MoreRelatedSocratic Seminar Questions Tkam Essay923 Words   |  4 PagesPeriod 6 Nieto Socratic Seminar Questions TKAM 1) Discuss Atticus’s parenting style. What is his relationship to his children like? How does he seek to instill conscience in them? a. Atticus is a wise man, committed to justice and equality, and his parenting style is based on fostering these virtues in his children—he even encourages Jem and Scout to call him â€Å"Atticus† so that they can interact on terms as equal as possible. Throughout the novel, Atticus works to develop Scout’s andRead MoreSociety And Solitude Essay940 Words   |  4 Pagesof themes the reader can take from it. â€Å"Society and Solitude† was published in 1830. This one was a really short read, but we analyzed it thoroughly. I liked reading this one because it created a nice Socratic Seminar. It made us students think for ourselves and create our own opinions. This essay has different ideas of how society and solitude should work. Even though these two have different themes and ideas, I determine that they have a few things in common. I believe that â€Å"Society and Solitude†Read MoreWhat I Would Do This Lesson Differently Essay837 Words   |  4 Pagesthe lesson (i.e seminar, ticket, foldable etc.) I can up the level of complexity of the selected text to challenge my students. I will also provide more trade books so students can familiarize themselves with the style of Native American legends and be more comfortable reading them, and by doing so, be able to analyze them easier. If any of my students during the seminar have minimal participation, I will personally talk to them and set goals so they can participate more in the seminar or have an alternateRead MoreTheories And Arguments : Inherit The Wind By Jerome Lawrence Robert E. Lee Essay780 Words   |  4 Pagesconservatism and liberalism Legal jargon and courtroom vocabulary The structure of a play The structure of an argumentative essay Key factual information on historical cases where religion and government overlapped Students will be able to: Debate on timeless topics such as religion, science, professionalism, morals, and values Write an argumentative essay exploring decisions made by characters in the play â€Å"Inherit the Wind.† Support or refute arguments by Einstein, St. Anselm, andRead MoreThe Importance Of Groupthink In Education1767 Words   |  8 Pagesmany historians would agree. The problem is that this stance taking opinion is so easy for students to regurgitate. When a teacher says a strong opinion they hold, students keep it in the back of their mind and say it back to the teacher in a test or essay looking for a good grade because the teacher will hear what they want to hear. This kills individual inspiration. Why should a student think of their own opinion when the teacher has already said a perfectly good one to repeat? Now students have noRead MoreDetermining Mastery For Instructional Strategies1716 Words   |  7 Pagesthrough the Socratic Seminar as well as through the video activity, during which students are given the information and the opportunity to reach their own conclusions through a guided discussion. The teacher facilitates the discussion, using the students’ own statement s to bring up other issues for debate. Higher-Level Questioning Assessment for this strategy can be implemented in a three ways: selection (multiple choice, matching, and rank order items), generation (short answer, essay or performance)Read MoreSchoology Essay Example1454 Words   |  6 Pagesthe appropriate time. Course documents, readings, and other materials will be distributed through Schoology. Please use the following access code to enroll: MS5RD-SC5WT Course Description According to the College Board ® Course Description: â€Å"AP ® Seminar is a foundational course that engages students in cross-curricular conversations that explore the complexities of academic and real-world topics and issues by analyzing divergent perspectives. Using an inquiry framework, students practice readingRead MoreLearning English, Critical Thinking and Analyzing Essay example581 Words   |  3 PagesOver the time that I have learned English, I have gained many new knowledge and understanding of the English language. I have learned about sentence structures, plot diagrams, Socratic seminar, and vocabulary, and essay writings, elements of literature, symbolism, poems, and double entry notes. But overall, my best effort is put into critical thinking and analyzing. I always try my best to answer questions such as identifying themes, foreshadowing, and symbolism. I hope that my grades are improvingRead MoreMy Favorite Class1331 Words   |  6 PagesThere were moments where I would rather do Calculus problems than read a book, because I am in love with the logical aspects of math. Every math class influenced me to be a woman of logic and reason, but I grew shyer in discussion lectures in Socratic seminars. This all changed when I got accepted into the University of Georgia. When I got accepted to the University of Georgia, I was ready to leave home and taste the freedom that college had to offer. I was enthusiastic about meeting new studentsRead MoreWhat I Would Do as an English Teacher798 Words   |  3 Pageschoice assessment that will test the students over the general idea, an essay assessment that will test the students over their understanding of the knowledge taught, and a project presentation that will show how students would teach the material. I will spend 75% of the non-exam, non-essay class time teaching the students and the other 25% of the time having the students teach each other through the use of socratic seminars, acting out a passage, or having the students discuss how a scene or character

Detailed Description of Marketing Campaign-Samples For Students

Question: Explain On Detailed Description of the Marketing Campaign? Answer: Introducation: Meals on Wheels, is an Australian based non-profit organization that delivers meals to those people who are not in a state of purchasing or preparing the meals on their own. It is a home delivery program that increases the socialization as well as communication between the communities. Mostly, their recipients are elderly people and also many of their volunteers are quite elderly. However, these volunteer people are able-bodied and also can drive wheeled vehicles. It is evident that home-delivered programs critically enhances nutrient intakes, quality of diet, quality of life and significantly reduces the insecurity of food. This program also assists in reducing the expenditures of Australian government while lowering the usage of a nursing home or hospitals by the recipients of Meals on Wheels (Black, 2013). Meals on Wheels, was the first home delivery service that was originated from the United Kingdom following World War II by the WVS. They used volunteers of adequate knowledge of cooking of basic terms and used to deliver the meals via old prams and kept the food warm by straw bales. Later, in late 1954, Doris Taylor founded the Meals on Wheels in the South Australia. The marketing objectives of Meals on Wheels for the next 12 months will be based on enhancing its marketing strategy to gain more social recognition. This operation critically incorporates providing nutritious, healthy and delicious meals for senior people who have a small amount of earning so that it will be easier for them to afford the meals as well as provide delivery on time for 5 days a week. It also has another objective to plan smaller amount cholesterol, smaller amount sodium and smaller amount fat diets endorsed by an enrolled dietician. Offer an assortment of choices in serving meals including a veggie lover, diabetic and exceptional made suppers designed for singular needs (Boone Kurtz, 2013). It has a desire to grow to reach more volunteers and benefactors willing to add to Meals on Wheels program, to end strive after 8.3 million seniors by 2020. It has a goal to execute fast request framework and simple to pick the menu for seniors where clients are capable of calling from home or request online for time proficiency. Their target market is not based on just one segment. Meals on Wheels, is the organization that provides meals both to low-salary and homebound seniors who need nutritious and healthy meals that fit their necessities. Besides, Meals on Wheels will serve seniors living alone, unable to plan nutritious meals or get meals from another source and in addition, the individuals who have some physical hindrance or handicap that utmost their capacity to drive. Another new target showcase for Meals on Wheels is minority populaces who have constrained assets or pay to accommodate families and children. In this way, Meals on Wheels promoting group will publicize through the daily paper, the Internet such as Facebook, or group wellbeing fairs to spread the words and other marketing strategies to communicate with the people individually (Czinkota Ronkainen, 2013). It consists of various market segments which incorporate essential target markets are the following Seniors- The vast senior populace is a vital piece of the Meals on Wheels focusing on base. The senior subject populaces keeps on developing with 77 million Baby Boomers reaching retirement age, and are probably going to need future sustenance benefit arrangements given by Meal on Wheels (Schultz, Patti Kitchen, 2013). Individuals with physical incapacities- Individuals with physical incapacities that can't drive or walk are somewhere dependent on Meals on Wheels volunteers for getting their meals to their entryway with decent welcome and assistance (De Mooij, 2013). Minority populace with low wage- The minority populace is developing quickly particularly in Australia, and there numerous underprivileged families who have restricted assets and pay will be their focused on the populace. Patients or kids with diabetes and other medical problems with eating regimen confinement- It is critical to keep body sound with nutritious meals; individuals these days with occupied life are effective to create diabetes, even kids' meals have excessive sugar in it. Meals on Wheels objective is to convey solid dinners to those individuals and youngsters to enhance their foodstuff with fewer carbs admission, additionally enrolled dietician and medical caretakers will monitor those individuals' while concerning appropriately with their doctors Creative Strategy Meals on Wheels first technique concentrates on pulling in senior residents to the program. It has divided its strategy into 3 most essential segments which are significantly based on the target market. The main strategy is to focus on the senior members through emotions by pulling in these seniors: Providing nutritious part of hot meals with the consent of recommended dietician for better care. Meals on Wheels will be staffed via prepared volunteers and medicinal services advisors to center on serving the seniors native' needs. Publicizing through printed media and different productions for seniors Focusing through flyers, social media and news programs. Meals on Wheels' second technique will be centered around drawing in volunteers who will give an important capacity to Meals on Wheels. Without volunteers' support, Meals on Wheels won't be able to give the best support of the senior shoppers. Giving free access to group exercises and acknowledgment grants for the volunteers. Enrolling volunteers through IMC, for example, sending flyers through community college, secondary schools or group reasonable occasions. Or, on the other hand, group pamphlet, daily papers, and in addition the expression of mouth etc. Meals on Wheels third system concentrate on effectively looking for donations privately by the Meals on Wheels campaign. Meals on Wheels will likewise propose more funds from the Australian government (Hatch Cunliffe, 2013). Without money related support from the government and donors fund in a rapid pace, it will be difficult to make the best support of the senior recipients. This organization receives more than 80% of its funding from reliable private source or donations (Liebowitz, 2013). It will critically benefit from its unique selling proposition which is to serve the poor and helpless communities to get daily necessities at an affordable cost. Media strategy Advertising- Communication through broad communications, the organization will significantly gain more marketing competitiveness. Public Relations- Enhancing the relationship between the public, the organization and media are needed to promote the marketing strategy for the next 12 months (Watson, McCarthy Rowley, 2013). Enhanced public relationships will gain huge publicity and also ensure limiting the effect of negative circumstances. Sales Promotion- Promotions intended to make a short-term increment in sales. Cases of offers advancement incorporate flash sales, cash off coupons and discount coupons. Individual Selling- This will have a positive impact for the company to increase sales through communicating with each individual personally (Peck et al. 2013). This may take the time to accomplish; however, it is beneficial. Direct marketing- Sending newsletters, post mail and using various techniques can help to reach the customers with a potential approach. This will ensure an increase in sales. Media Print media- Efficiently with the help of magazines, newspapers, leaflets and flyers the organization can effectively communicate with the target customers about their campaign and strategy (Thorson Moore, 2013). This, in turn, will directly influence the customers specifically the seniors to engage with the organization in various forms which will be benefitted for the organization. Television- With the up gradation of technology, customers have also upgraded their purchasing behavior. However, promoting the brand and taking the assistance of broadcasting will gain the organization an additional advantage which will benefit the company. Schedule- This campaign will have a continuous schedule for 12 months with rapid promotional strategies with the help of media, marketing tools, and funding. Funding will be processed for the entire period as the campaign will be accomplished only with the help of funding from both private donations as well as Australian government (Zikmund et al. 2013). Each of the marketing tools will be used one by one for better effect so that customers will be aware of the services eventually and understand simultaneously. Every update will be provided on a daily basis through social media, and another type of media like magazines, newspapers, television. Each campaign held at a particular place will be uploaded to the media so that the customers will understand the quality services provided by the company Meals on Wheels. In short, it will be a continuous process and none of the strategies will be stopped before completion of the campaign of communication marketing. Expenses National TV- Despite the fact that executing primary promoting center, by venturing into national TV advertising, they will solicit the National Association of Broadcasters, which distributes monthly 30 seconds of free TV publicizing, to delineate the predicament of hungry seniors and how the general population can offer assistance. Print Materials- Print materials dependably require a noteworthy spending plan (Garoufallou et al. 2013). They include magazines advertisements, brochures, direct mailers and whatever else that may fit into this classification. Nearby Newspapers- A critical piece of their advertising endeavors in contacting those seniors who might not have different methods for correspondence. Daily papers promotions will give us a two-fold vehicle for reliably getting our message/image before countless and volunteers. Furthermore, promotions in an initial couple of pages of the daily paper will give them methods for speaking with our donors. Meals on Wheels Events- This will incorporate neighborhood radio occasions in minimal effort, senior subject zones of a city where radio stations communicate from offering information, monetary gift abilities, and directing administrations to clients requiring such assistance (Pauwels, Erguncu Yildirim, 2013). Website Support: While trying to cast a wide net in drawing in whatever number hungry seniors and volunteers as could be expected under the circumstances, Meals on Wheels will keep up a best in class, simple to access the website. Costs related to keeping up this site; alongside social networking capabilities likewise have a significant weight on the showcasing spending plan of Meals on Wheels (Van Der Riet, 2007). Flowchart of promoting the brand and services for the organization Meals on Wheels Media budget The advertising spending plan depends on a rate of seniors and other focused on buyers' needs. Building a solid monetary association and customers' dedication is basic to the accomplishment of Meals on Wheels. Advertising is a basic segment of the Meals on Wheels altruistic arrangement. Meals on Wheels purchasers eminent to live in a senior subject home because of cost and still offers nutritious suppers to the elderly in their possess homes at a little cost or free because of the administration subsidies and government funds (Samu Wymer Jr, 2013). Their understanding for seniors' requirement for solid bouncing with minimal effort conveyed meals gives Meals on Wheels an uplifting point of view toward the future gauging spending plans over other potential competitors delivery benefits in the Australia. Hence, it will be tough to accumulate the total expense for media but it has to be done efficiently for the benefit of the organizing. Conclusion The plan for 12 months marketing campaign has been critically mentioned in this report. This strategy may have various issues, however; the learner has also recommended the following potential plan for greater success. Donations that crosses the projections- A solid increment in incomes through corporate and private donation rates over projections will provide a chance to build promoting budget over the distributed percentage. It will make the organization capable venture into standard TV publicizing spots, increment social media channels, and build up a toll-free hotline number for those seniors requiring prompt food support, or for those wishing to discover more data on the best way to offer assistance. Incomes miss projections- With vast quantities of working grown-ups attempting to look for some kind of employment and meeting their own particular family unit commitments coupled inside country's present economic circumstance, the danger of missing our projection is an unmistakable plausibility. As a non-profit, chiefly depending on commitments and volunteers, they may need to consider re-multiplying their promoting endeavors. Considerable increment in their customer base- Despite the fact that they may come to their focused on projections for income, depending on government measurements anyway, they may have thought little of the actual necessity for senior sustenance help. Appraisals of 8 million hungry seniors may have been under-announced, and the way that their showcasing endeavors are really working may bring about more hungry seniors to look for their assistance, over their income projection expected to manage the before projected number of hungry seniors. References Books- Black, S. (2013).Practice of Public Relations. Routledge. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Grunig, J. E. (2013).Excellence in public relations and communication management. Routledge. Hatch, M. J., Cunliffe, A. L. (2013).Organization theory: modern, symbolic and postmodern perspectives. Oxford university press. Liebowitz, J. (Ed.). (2013).Big data and business analytics. CRC press. Peck, H., Christopher, M., Clark, M., Payne, A. (2013).Relationship marketing. Taylor Francis. Thorson, E., Moore, J. (2013).Integrated communication: Synergy of persuasive voices. Psychology Press. Zikmund, W. G., Babin, B. J., Carr, J. C., Griffin, M. (2013).Business research methods. Cengage Learning. Journals- Garoufallou, E., Siatri, R., Zafeiriou, G., Balampanidou, E. (2013). The use of marketing concepts in library services: a literature review.Library Review,62(4/5), 312-334. Pauwels, K., Erguncu, S., Yildirim, G. (2013). Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets.International Journal of Research in Marketing,30(1), 57-68. Samu, S., Wymer Jr, W. W. (2013).Nonprofit and business sector collaboration: social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings. Routledge. Schultz, D., Patti, C. H., Kitchen, P. J. (2013).The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Van Der Riet, R. (2007).U.S. Patent No. 7,158,943. Washington, DC: U.S. Patent and Trademark Office. Watson, C., McCarthy, J., Rowley, J. (2013). Consumer attitudes towards mobile marketing in the smart phone era.International Journal of Information Ma

Product Team Cialis Getting Ready

Brief background Mark Berbato is the product team leader and executive director of Cialis. He has for a long time worked to provide a remedy for impotence in men competing existing leader, Viagra. The team is structured according to the function of its members. The product and marketing team works day and night to provide differential marketing strategies in order to survive the competition.Advertising We will write a custom case study sample on Product Team Cialis: Getting Ready specifically for you for only $16.05 $11/page Learn More Viagra has been used for a long time to treat erectile dysfunction in men. Despite this statistics, Mark’s team is optimistic about the uncertainties involved. Lilly management decided to find a better erectile dysfunction treatment by first understanding the market. The medical, regulatory, legal, manufacturing, financial and marketing managers report directly to the executive director. The drug is expected to go t hrough various tests to ensure that it is safe for consumption by human beings. The test involves three phase trials after which it can be available in clinics. Decision dilemma Decision dilemma for Leonard Blum and his is team is whether to market Cialis in the already competitive market or go for the niche strategy. If the team decides to compete with Viagra, then their marketing strategy will involve reaching out to the loyal Viagra customers, dropouts, and those who have never consumed it at all. Health practitioners are also important because they are the ones who prescribe the drug to their patients. The management will also have to consider targeting the partners of the male patients with erectile dysfunction. The niche strategy however involves choosing a specific target group. Contradicting case facts The German leading erectile dysfunction drug, Levitra, was more effective than Viagra hence posed a challenge to Cialis. Bayer’s market research showed that 76% express ed some interest in Levitra. However, in 2001, its sales dropped by 2%. The team was forced with a task of clearly choosing a market for Cialis and ways of achieving results against the competition. The side effects of ED drugs such as facial flashing also prevents users from trusting the drugs hence it is very difficult to penetrate the market. The physicians believe that they are the only people who decides what patients should take hence they influence the consumption habit of ED victims.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Important details for better decision making For better understanding and decision making, the team should first understand its target group hence details regarding consumption of Viagra, the health practitioners, the partners of male victims, and the views on the media regarding those who do not take the drug and why should be analyzed. The consumer today is more demanding, more connected and less loyal to a product hence the team should find better ways of dealing with certain target groups especially if they go for the niche strategy. Things that make the chosen target group different from the rest should be studied and the details should be analyzed. In order to make the right choice between the two options, the decision makers must compare the two market strategy so as to justify their choice. Analysis Consumers tend to follow what others do; it is a life preserving habit. The target market is already used to the existing product hence changing their perspective involves a lot of work. All the two market strategies can be effective depending on the approach given by the decision markers. The niche strategy can only be used when the team decides to assume the position held by Viagra and concentrate on their product. The team can then market Cialis to a specific target group regardless of how Viagra is performing in other are as. In the health sector, people tend to avoid using harmful substances despite the campaigns conducted by the health experts and advices provided. Viagra is an example of such products that have received mixed reactions. Niche strategy Pros The reason for niche strategy is that working with a specific target group is cheaper especially for a new product in the market that is not well established. It is also a way of avoiding coalition with the existing products such as Viagra. Narrowing the market segment means that the new product will have relatively less competition. Cons The strategy however assumes the importance of other target groups because of its narrow market segment. This strategy may be successful but its slower hence can easily cause failures during the implementation. It is sometimes difficult to identify the right target group to focus on hence the team can choose the wrong users resulting into failures.Advertising We will write a custom case study sample on Pro duct Team Cialis: Getting Ready specifically for you for only $16.05 $11/page Learn More Compete Pros This strategy is important because it provides a faster growth. Once all the target groups are reached they can be given better services in order to maintain their loyalty. Competing strategy also creates room for learning because the challenges created by Viagra provide a learning environment to Cialis. It also takes care of the uncertainties involved in the new market hence the users are left to choose for themselves and no speculations are made. Cons A reason against this strategy is that when joining a new market, it is not easy to know whether customers will prefer new product to the old ones hence more products can go to waste. This strategy is expensive because competing existing product involves differentiation in both services and products. Going head-to-head with Viagra may require Cialis to use their marketing strategies which may not work because the consumers expect something different. Beating Pros The reason for differentiation is that it makes consumers aware of the importance of the product. It gives a consumer an opportunity to compare and contrast the unique characteristics with other similar products. For Cialis, it is important because the users will easily identify unique health importance of the product. Cons However, product differentiation may not be good for drugs because it leads to false unique qualities that are used to attract more users. It also exposes the users to risks because the drug may be uniquely identified with wrong qualities that result to complications when consumed. Finally, medical products are not measured in terms of design but impact and diagnosis therefore the strategy violates this principle. Co-branding Pros The main purpose of this strategy is that the drug can be convincingly positioned using the renowned brand. It can also be used to change the perception of users when the drug is b randed with a product they relate to. To capture the doubting users, co-branding can be used to improve the confidence of customers who feel the drug is not well known.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cons Co-branding poses challenges when the partner brand goes through recession. Each company works hard to improve its market share hence one company may ruin one’s brand except for same-company co-branding. Co-branding also denies a company a chance to develop because it relies on a particular company to market its products. Conclusion Cialis can fairly compete with Viagra to gain a large customer base by choosing the best option, considering important details concerning the target market and making the right decision required in order to survive in the market. This case study on Product Team Cialis: Getting Ready was written and submitted by user Alessandra O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.